You have the roadmap. Now let’s build it — one pillar per week, step by step, with Scott coaching you through every piece.
Most people leave a webinar inspired… and three weeks later, nothing’s changed. Not because they didn’t learn — because nobody built anything. Referrals to Revenue is different by design: three live sessions where you build your brand, your relationship rhythm, and your referral system with us, in real time. You don’t leave with notes. You leave with a running system.
Thursdays: Aug. 20 & 27 + Sept. 3 • 2 p.m. ET • Live on Zoom
You already know referrals matter. You may have even mapped your three pillars in the webinar and scored yourself on each one.
So here’s the honest question: what happens next Tuesday when the inbox is full and a customer is on hold? That’s where good intentions go to die — and it’s exactly the problem this series was built to solve.
Each week we take one pillar and we build it out into a system that is proven to generate more referrals for your business.
This is a working series, not a listening series. Every session follows the same rhythm: a short lesson to go deeper on the pillar, a build-it-live block with work time and coaching, open and one clear assignment for the week. Show up with your customer list. Leave with your system.
Week 1 — Build You (Thursday, August 20). Clarity and credibility people can repeat. You’ll name your perfect customer (literally — give them a name), lock in the one-word problem you solve and the emotion behind it, and build your brand positioning statement: “I help [who] go from [pain] to [outcome].” You’ll leave with a tested tagline and a visibility plan for exactly where you’ll show up — so the right people can finally explain what you do.
Week 2 — Build Your Business (Thursday, August 27). The right people, on a rhythm. You’ll build your first 25 key relationships — the people who already serve your ideal customers — categorize and score every one, and lay them into a 4-week touch calendar that takes about 15 minutes a day. Then you’ll plan one simple community campaign that gives you a warm reason to show up every single month, so following up never feels random or needy again.
Week 3 — Connect Them (Thursday, September 3). The referral system itself. You’ll build your hero-moment trigger list and script the purpose calls that go with it, grade your book to find your true VIPs (and gracefully release the ones draining your team), and install the introduction ask that feels like gratitude instead of pressure. Then we wire in the tracking rhythm and roll everything into your 90-day plan — so referrals stop being random and start being predictable.

Three live 60-minute implementation sessions with Scott — teach, build, coach, repeat.
The full worksheet set: avatar builder, Top 25 tracker, 4-week touch calendar, hero-moment triggers, VIP grading sheet, ask scripts, and the 90-day roadmap.
Live coaching on your actual business — real taglines workshopped, real relationship lists reviewed, real scripts practiced.
Recordings of every session, so a missed Thursday never means a missed week.
Q&A in every session the same open-chat format as the webinar.
This is for the business owner who is done collecting ideas and ready to install a system. You don’t need a big team, a marketing budget, or a huge market — Scott built a 1,000-referrals-a-year business in a three-stoplight town. You need about 60 minutes on three Thursdays, plus 15–30 minutes a day to run what you build.
If you attended the webinar, your pillar scores already told you where to focus. If you didn’t — you can still jump in; Week 1 starts at the foundation.
Fair warning: this isn’t quick and easy. Nothing worth having is. But it is simple, it is proven, and by September 3 it will be yours.

CHECKOUT
Thursdays, August 20 & 27 + September 3 • 2 p.m. ET • Live on Zoom
Week 1 — Build You: your brand, tagline, and visibility plan
Week 2 — Build Your Business: your Top 25, touch calendar, and campaign plan
Week 3 — Connect Them: your hero moments, VIP system, ask scripts, and 90-day plan
All worksheets + all recordings included
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Do I need to have attended the webinar?
No. The webinar gives you the roadmap and a head start on your self-scores, but Week 1 begins at the foundation and builds everything from scratch. Webinar attendees may move faster, but newcomers won’t be lost.
What if I miss a Thursday?
Every session is recorded and every worksheet is delivered, so you can build along on your own schedule and bring questions to the next live session.
How much time does this take outside the sessions?
Plan on 15–30 minutes a day. Each week has one clear assignment — say your tagline to five people, run your first week of touches, hold your first VIP meeting. Small, doable, and designed to build momentum, not homework guilt.
Will this work in my industry?
If your business grows when one person tells another person about you
— yes. The examples lean insurance and local business, but the system is relationships, consistency, and earned asks. That travels.
Is there a hard sell at the end?
No. This is the offer. Three weeks, one system, built together. That’s
the whole thing.
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